Development History_CHINA UNION (CASHMERE) INTERNATIONAL GROUP LIMITED

Development History

The Domestic Sales Department was founded in 2003. We participated in China International Clothing Expo held in Beijing and Dalian International Clothing Festival in the same year. In light of the rapid development of China's economy, the huge domestic market has attracted more and more Chinese and foreign brands to participate in the competition. China Union group has seized this opportunity and started domestic sales business with its own brand Jason & Hei.

From 2006 to 2015, China Union cooperated with New World Development Group to set up sales shoppe in their department stores located in Shanghai, Wuxi, Shenyang, Dalian, Harbin and other cities.

In 2009, the company's designer Li Huanjun participated in the 2009 'China Cup' International Fashion Design Competition jointly hosted by Shanghai Municipal People's Government and the Organizing Committee of Shanghai International Fashion Culture Festival. She won the title of 'Top-10 Designers'.

Following the rapid development of e-commerce in China, we launched online stores with Taobao and T-mall in 2017, and on Tiktok in 2019. Now we have a full scope of online and offline sales channels.

Our Vision

“China Union Cashmere” Taobao Shop

“China union cashmere”Tik Tok number

“China union cashmere” Micro Mart

Digital Operation:

Market information - product R & D - production - management - sales

The retail industry is rapidly changing, and the future will be based on access to data. We focus on the integration between the market, people, goods and data on a global level. This focus is not only the reconstruction of business elements, but also requires the reconstruction of the enterprises' internal structures, organization and functions based on the data, so as to further evolve. We believe that digital operations are a huge opportunity are required for the future of the retail industry.

Offline Stores:

With the continuous growth of per capita disposable income of Chinese urban residents, and the better protection of consumer rights, shopping in brick-and-mortar stores is still an indispensable part of our life. However, the future development of offline retail industry will be deeply integrated with online data and statistics, and develop towards more intelligent, convenient, efficient and accurate positioning business model with a high focus on personalized service. The Domestic Sales Company of the Group has opened a 300 square meter offline factory retail store in Wuxi in 2017. This store provides member customers with a full scope of a custom shopping experience, throughout the product + service + scene + experience. The company started a new program of 'tailor made cashmere sweaters' in 2020. The biggest charm of private customization lies in 'accurate positioning' and 'one-stop' service. Consumers and the next generations today are more attracted to personalized products, so we believe our tailor-made business can create an individualized shopping experience.

Ecommerce Solutions

China's e-commerce industry has developed rapidly in recent years. Through online sales, enterprises not only save on rental costs of storefronts but also obtained great publicity, social influence and thus being able to boost their sales through direct communication with customers.

The company set up Taobao and Suning Online Platforms in 2017. Under support of the platform advancements, in recent years we have been able to upgrade and integrate our product portfolios and we have successfully attracted many loyal online consumers. More and more people are familiar with Jason & Hei's brand style and we trust Jason & Hei will develop into a domestically well-known cashmere brand.

In 2019 our company registered a verified account on the Tiktok platform and officially started business then. We attract fans and customers via live steam sales as well as transforming our WeChat member customers to Tiktok shop buyers. The number of fans has exceeded 50,000 so far.